There are 2 types of search engine optimization, on-page and off page. Here you'll learn the differences, and basic tips to getting your website optimized for the search engines.
What's The Difference Between On-Page And Off-Page Search Engine Optimization?
On-page optimization involves changing things on your actual webpages that most visitors to your site wont even notice. Such as having keywords in specific places or writing the title a certain way. Basically it's tweaking all elements of a page which are a factor for doing good search engine optimization.