The google maps api is great, there's a lot you can do with it and even with the simplest of creations give your website look quite professional.
For example, you may have a map of your businesses location on a static map as an image.
I don't care how fancy you've made the image look, using the google amps api will make it look better.
In this article I'll go over a quick example of how to set up a very basic google map to put on your website.